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Onward : how Starbucks fought for its life without losing its soul by Schultz, Howard, Gordon, Joanne is a business book available to read on EtoBox.

What is Onward : how Starbucks fought for its life without losing its soul about?

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. - Publisher.

Who reads Onward : how Starbucks fought for its life without losing its soul?

Author

Schultz, Howard, Gordon, Joanne

Publisher

Rodale : Distributed to the Trade by Macmillan

Published

2011

Language

EN

ISBN

9781609611651

Category

business

Subjects

Fiction, Memoir, Business

Rating

3.79 / 5 (636 ratings)

Updated

2026-03-14