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Designing and Executing Digital Strategi by veeralakshmirajendran46 is a document available to read on EtoBox.
What is Designing and Executing Digital Strategi about?
The paper discusses how companies can successfully adapt to the digital economy by leveraging digital technologies through integrated strategies. It identifies three key elements for success: a clear digital strategy, an operational backbone for excellence, and a digital services backbone for innovation. The research is based on interviews with senior executives from 27 companies, revealing that effective digital strategies focus on either customer engagement or digitized solutions to enhance value proposit
- Author
- veeralakshmirajendran46
- Language
- EN