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Consumer Behavior Course Overview by jbalaji47 is a document available to read on EtoBox.

What is Consumer Behavior Course Overview about?

The document outlines the course BMT5225 on Consumer Behaviour, detailing major objectives related to understanding consumer decision-making, formulating marketing strategies, and analyzing cultural influences. It includes a breakdown of grading components, reference books, a class schedule, and guidelines for digital assignments and projects. The course emphasizes the application of psychological theories and research in marketing contexts.

Author

jbalaji47

Language

EN