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About this Social Sciences article
Factors Influencing the Intention to Watch Online Video Advertising by Lee, Joonghwa; Lee, Mira is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Lee, Joonghwa; Lee, Mira
- Publisher
- Mary Ann Liebert; Mary Ann Liebert Inc.; Mary Ann Liebert Inc (ISSN 2152-2715)
- Published
- 2011
- Language
- EN
- Field
- Social Sciences