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Organisational control involves measuring performance to determine if goals are being achieved. Performance is measured using both financial and non-financial indicators. While financial indicators like profitability are important, they only provide a partial view and can encourage short-term thinking. Non-financial indicators related to areas like production, sales, quality and innovation also need to be monitored. A balanced set of measures is needed to track overall organizational health and guide long-t
- Author
- AbdulAzeem
- Language
- EN