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E-WOM Impact on Smartphone Purchases in India by Huynh Tan Hung is a document available to read on EtoBox.
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- Huynh Tan Hung
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- EN
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E-WOM Impact on Smartphone Purchases in India
English
About this book
This study analyzes the comparative effects of electronic word-of-mouth (E-WOM) on online shopping platforms and social networking platforms on consumers
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