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What is Understanding Nudge Theory Basics about?
Nudge theory proposes using positive reinforcement and indirect suggestions to influence individual and group behavior and decision-making, as opposed to mandates or legislation. It was popularized in the 2008 book Nudge by Richard Thaler and Cass Sunstein. Nudges make certain choices more likely by altering the environment to trigger automatic decision-making in a desired way, without restricting other options. Examples of nudges include default options and increasing the salience of healthy foods. Nudge t
- Author
- Jubilee Dakwa
- Language
- EN