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Factors Influencing Online Buying Decisions by Phuoc Nguyen is a document available to read on EtoBox.
What is Factors Influencing Online Buying Decisions about?
The document outlines a research project focused on understanding the factors influencing online purchasing decisions among consumers aged 18-25. It details the methodology for data collection through a survey, the analysis of results, and the development of marketing strategies based on findings. Key aspects include the importance of content authenticity, detailed product information, and effective pricing strategies to enhance consumer trust and reduce perceived risks in online shopping.
- Author
- Phuoc Nguyen
- Language
- EN