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Dirty Little Secrets: Why buyers can't buy and sellers can't sell and what you can do about it by Sharon Drew Morgen is a business book available to read on EtoBox.

What is Dirty Little Secrets: Why buyers can't buy and sellers can't sell and what you can do about it about?

Sellers often don’t close all of the sales they deserve to close. Why? The sales model itself fails to address the off-line issues buyers must manage before making a buying decision. Dirty Little Secrets takes the reader behind the scenes to understand how buyers buy, and offers tools to help them. Dirty Little Secrets exposes the problems with sales that have resulted in over 90% failure rates, and offers front-end decision facilitation tools to mitigate the failures. Until now, sales books have focused on helping buyers through the solution-placement end of the buying decision. No other book takes the seller through the behind-the-scenes issues that buyers must address before they get buy-in for a solution. This is not a sales book, but a sophisticated examination of systems, change, and decision making to help sellers close more, find more prospects, and greatly minimize the sales cycle. This book is essential for any serious student of sales. Do you want to sell? Or have someone buy? ** Amazon.com Review Dirty Little Secrets “This book is a dead-on analysis of how buying decisions get made. The examples are wonderful and I also love the personal style. The whole thing scream

Who reads Dirty Little Secrets: Why buyers can't buy and sellers can't sell and what you can do about it?

Author

Sharon Drew Morgen

Publisher

Morgen Publishing

Published

2009

Language

EN

ISBN

9780964355392

Category

business

Subjects

Marketing, Business, Sales & Marketing

Rating

3.5 / 5 (56 ratings)

Updated

2026-03-14