Can I read Brand Management Course Overview on EtoBox?
Brand Management Course Overview by Ketan Patil is a document available to read on EtoBox.
What is Brand Management Course Overview about?
The document provides the course plan for a Brand Management MBA course offered at PES University. The course spans 39 lecture hours over 5 units and aims to help students build and leverage brand assets to create competitive advantage. Key topics covered include brand equity concepts, customer-based brand equity, integrated marketing communications, brand positioning, brand audits, and global branding strategies. Assessment includes exams, case studies, and simulations. Prerequisites for the course are Mar
- Author
- Ketan Patil
- Language
- EN