About this document
Affiliate Marketing Trends in E-commerce by Angelo kife is a document available to read on EtoBox.
This document summarizes a literature review on affiliate marketing in e-commerce. It analyzed 46 publications from 1946 to 2022 sourced from Scopus. The study found affiliate marketing research is dominated by fields like complexity approach, evolution, fraud, risk, and marketing integration. There are typically three major perspectives used - transaction/segmentation based on customer activity and social network role. The study has limitations due to using only one database and recommendations include usi
- Author
- Angelo kife
- Language
- EN