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Global Sponsorship Spending Trends 2016 by Veronika Kőrösi-Fehér is a document available to read on EtoBox.

What is Global Sponsorship Spending Trends 2016 about?

Global sponsorship spending is projected to grow by 4.7% in 2016, reaching over $60.2 billion, driven by corporate interest in international expansion and partnerships beyond home markets. North America, the largest sponsorship market, is expected to increase spending by 4.5% to $22.4 billion, with sports and entertainment receiving the most investment. Digital assets are increasingly valued by sponsors, with a significant shift towards digital and mobile promotions over traditional advertising.

Author

Veronika Kőrösi-Fehér

Language

EN