About this document
Big Bazaar: Retail Strategy Overview by tina_dadlani is a document available to read on EtoBox.
Big Bazaar is a chain of hypermarkets in India founded in 2001 and owned by Future Group. It has over 104 outlets located across India targeting upper middle class customers, especially working women and homemakers. Big Bazaar offers a wide range of products across various categories at low prices through strategies like value pricing, promotional pricing, psychological discounting, and bundling. It promotes its products and brand through both above and below the line marketing activities.
- Author
- tina_dadlani
- Language
- EN