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Marketing: A How-to-do-it Manual For Librarians (how To Do It Manuals For Librarians) by Suzanne Walters is a book available to read on EtoBox.

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vii, 102 pages : 28 cm Explains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and individuals. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR Includes bibliographical references (pages 99-100) and index 1. Developing a Plan. The Planning Process -- 2. Market Research. Goals and Objectives -- 3. Positioning the Library -- 4. Marketing Strategies. The Four P's: Product, Place, Price, and Promotion -- 5. Marketing Tactics. Public Relations. Advertising. Direct Mail. Telemarketing -- 6. Evaluation -- 7. A Sample Marketing Plan

Author

Suzanne Walters

Publisher

Neal-Schuman Publishers, Incorporated

Published

1992

Language

EN

ISBN

9781555700959

Subjects

Computer Science, Reference, Marketing

Updated

2026-03-24