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Pidilite Industries: Brand Expansion Strategy by Nikhil Gupta is a document available to read on EtoBox.
- Author
- Nikhil Gupta
- Language
- EN
About this book
Pidilite Industries Limited (PIL) started as a chemicals company but has diversified into consumer goods, primarily known for its adhesive brand Fevicol. Fevicol became PIL
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- en
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