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What is Nectar S.A. Peach Juice Market Study about?

The document presents the case of Nectar S.A., a company that wants to launch a new peach juice. It analyzes the target segment, which is mothers aged 30-60 who do the family shopping. The primary market is described, focusing on housewives, and the market is segmented considering geographic, demographic, psychographic, and behavioral variables.

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EN