Can I read Marketing identity preserved grain products: The case of American White Wheat Producers Association on EtoBox?

Marketing identity preserved grain products: The case of American White Wheat Producers Association by Gary W. Brester; Arlo Biere; Justin Armbrister is a Economics, Econometrics and Finance article available to read on EtoBox.

What is Marketing identity preserved grain products: The case of American White Wheat Producers Association about?

Increasing demand for identity preserved grains in the production of new food and nonfood products may stimulate a parallel development of new marketing channels. Observations of strategic issues that must be addressed by firm seeking to market identity preserved grains were obtained from studying the development of the American White Wheat Producers Association. Potential backward integration by marketing firms and forward integration by farmers presents each group with new risks and uncertainties. For any single firm, barriers to entry will be a crucial component of the profitability o f identity preserved grain marketing. 01996

Who reads Marketing identity preserved grain products: The case of American White Wheat Producers Association?

Author

Gary W. Brester; Arlo Biere; Justin Armbrister

Publisher

John Wiley and Sons; Wiley (John Wiley & Sons); Wiley-Liss Inc; Wiley (ISSN 0742-4477)

Published

1996

Language

EN

Field

Economics, Econometrics and Finance (Social Sciences)