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What is Digital Engagement and Brand Loyalty Insights about?

This study investigates the relationships between brand loyalty, community building, digital engagement, and consumer engagement at PT. ISAM, a dairy company, using quantitative research and Structural Equation Modeling. Results indicate that while community building does not significantly impact brand loyalty directly, digital engagement positively influences consumer engagement, which in turn enhances brand loyalty. The findings highlight the importance of effective digital strategies and community initia

Author

levankhanh03012003

Language

EN