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An international business plan acts as a framework to identify goals, target markets, resources, and strategies for pursuing international opportunities. It allows progress to be monitored against metrics to measure success or failure. The plan should include integrated strategies for communications, sales, marketing, finance, and production. It is used to set goals, evaluate performance, communicate the business message, identify cash needs, and provide benchmarks to compare performance over time. Developi

Author

Nguyen Quy

Language

EN