Can I read Launching a Successful Content Campaign on EtoBox?

Launching a Successful Content Campaign by Ryan is a document available to read on EtoBox.

What is Launching a Successful Content Campaign about?

Eloqua, a marketing automation company, launched an aggressive content marketing campaign in 2010 to build awareness of a new category called Revenue Performance Management (RPM) and promote an upcoming product launch. They hired Joe Chernov as Director of Content to develop the plan. Working with a design agency, they created and distributed various pieces of content across platforms like blogs, Slideshare, and Twitter. By humanizing their content, engaging audiences, and extending the shelf life of conten

Author

Ryan

Language

EN