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Privacy Controls Boost Ad Effectiveness by Pinpointer365 is a document available to read on EtoBox.

This paper examines the impact of perceived control over personal information on the effectiveness of personalized advertising on social networking sites. A field experiment showed that after Facebook enhanced privacy controls, users were nearly twice as likely to click on personalized ads, while generic ads remained unchanged in effectiveness. The findings suggest that addressing privacy concerns can improve advertising performance, providing insights for both marketers and policymakers regarding user priv

Author

Pinpointer365

Language

EN