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Society's Impact on Television : How the Viewing Public Shapes Television Programming by Gary W. Selnow and Richard R. Gilbert is a book available to read on EtoBox.

What is Society's Impact on Television : How the Viewing Public Shapes Television Programming about?

<p>This book is about how TV makers--notably writers, producers, and network programmers--are deeply influenced by public pressures outside their craft. Many scholars assume that the relationship between society and television is one-way, that the traffic of influence moves from the content of a program to the behavior of those who view it, and that if a show is too exploitative or violent or stereotypical, it transforms the minds of those who watch it in some manner. Authors Selnow and Gilbert maintain that the one-way influence is only half-true. Even as television makes its impact on viewers, viewers, society, and society's institutions make their impact on television, often with more noticeable effect.</p> <p>Some of television's most influential and best known producers and programmers (including Grant Tinker, Norman Lear, Steven Bochco, and Gary David Goldberg) discuss the forces that affect their selection of themes and treatments, why they include or reject material, and how they view their opinion leader roles and their roles as members of the society that is so influenced by their products. Selnow and Gilbert examine many of the obvious as well as less apparent forces tha

Author

Gary W. Selnow and Richard R. Gilbert

Publisher

Westport, Conn.: Praeger

Published

1993

Language

EN

ISBN

9780275943905

Subjects

Sports, Literary Fiction, Humanities