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Understanding Strategic Communication by Christopher Cox is a document available to read on EtoBox.
What is Understanding Strategic Communication about?
This book explores the concept of strategic communication, emphasizing its importance in shaping perceptions and supporting national objectives, particularly in the context of foreign policy and national security. It defines strategic communication as the coordination of actions and messages aimed at informing, influencing, and persuading specific audiences, while highlighting the necessity of clear objectives and effective coordination to avoid conflicting messages. The text also identifies four core eleme
- Author
- Christopher Cox
- Language
- EN