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Barilla Pasta Rebranding Strategy by cdee1989 is a document available to read on EtoBox.

What is Barilla Pasta Rebranding Strategy about?

The document provides details on the rebranding of Barilla pasta, including a new product design, packaging, logo, and marketing strategy. The goal is to attract younger customers aged 18-30 by modernizing the look while maintaining the brand

Author

cdee1989

Language

EN