About this document
Customer Relationship Management Second Edition Francis Buttle by vjxatiwimt6678 is a document available to read on EtoBox.
The document discusses the concept of Customer Relationship Management (CRM) and addresses common misunderstandings about its scope, including its role beyond marketing and IT. It defines CRM as a core business strategy that integrates internal processes and external networks to deliver value to customers, emphasizing the importance of data and technology. Additionally, it highlights various constituencies involved in CRM, its application in different commercial contexts, and its relevance in not-for-profit
- Author
- vjxatiwimt6678
- Language
- EN