About this document
Marketing in the Metaverse: A Guide by Tragency is a document available to read on EtoBox.
1. The metaverse is an immersive virtual world where users can interact with brands through virtual and augmented reality technologies. 2. Marketers can advertise in the metaverse through in-metaverse billboards and banners, partnerships with virtual influencers, large-scale virtual events, and direct-to-avatar commerce including selling virtual goods as non-fungible tokens. 3. The advantages of metaverse advertising for brands include unlimited reach, opportunities for innovative experiences, a highly
- Author
- Tragency
- Language
- EN