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What is Business Strategy Fundamentals Explained about?

Chapter 4 introduces business strategy, covering its definition, strategic management, and the strategic planning process. It details the analysis of the environment and the business, including tools like PESTEL and SWOT analysis, as well as the importance of setting strategic objectives and choosing corporate strategies. The chapter emphasizes the implementation of strategies through functional areas to achieve competitive advantage.

Author

dinhquynha1683

Language

EN