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ITC Corporate Strategy Analysis Report by shubhamg95 is a document available to read on EtoBox.

What is ITC Corporate Strategy Analysis Report about?

ITC entered the biscuits segment as part of a diversification strategy. As the Indian FMCG market was largely unorganized and growing rapidly, ITC saw an opportunity to leverage its existing FMCG business and establish itself as a major branded player. The biscuits market in particular was attractive due to high growth rates and potential for expansion. ITC

Author

shubhamg95

Language

EN