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Formula 1 has transformed into a multibillion-dollar business driven by revenue from race promotion fees, broadcasting rights, and sponsorships. The acquisition by Liberty Media in 2017 has enhanced fan engagement through digital platforms, while teams operate with significant budgets and a cost cap to promote competition. Despite facing challenges like changing media consumption and environmental concerns, F1 has opportunities for growth through emerging markets and eSports.

Author

Nk

Language

EN