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Brand Fidelity of Britannia Products by ADITI SHUKLA is a document available to read on EtoBox.

This study examines brand loyalty to Britannia products in Coimbatore city, India. The objectives are to understand factors influencing purchase of Britannia products and assess customer awareness and overall satisfaction. A survey was conducted with 100 respondents to collect primary data on their Britannia product preferences, purchase behaviors, and perceptions. Secondary data was also collected from various sources. The study aims to help Britannia identify reasons for decreasing sales volumes in some C

Author

ADITI SHUKLA

Language

EN