About this document
22 Immutable Laws of Branding Explained by zumauzma is a document available to read on EtoBox.
This document summarizes 22 laws of branding from the book "22 Immutable Laws of Branding" by Al Ries and Laura Ries. Some of the key laws discussed include the need to focus a brand and avoid unnecessary expansion, the importance of owning a word or concept in the consumer
- Author
- zumauzma
- Language
- EN