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What is Zara about?

Zara, a flagship brand of Inditex, excels in inventory management by producing limited quantities of items and focusing on on-demand products, which helps reduce waste and create scarcity. The company can design, produce, and distribute new items within weeks, allowing it to quickly respond to fashion trends and customer demand. By locating production near its headquarters and optimizing its distribution network, Zara minimizes lead times effectively.

Author

Николай Кан

Language

EN