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About this Business, Management and Accounting article
Market Orientation and the New Product Paradox by William E. Baker; James M. Sinkula is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- William E. Baker; James M. Sinkula
- Publisher
- John Wiley and Sons; Wiley (Blackwell Publishing); Blackwell Publishing Inc.; Wiley (ISSN 0737-6782)
- Published
- 2005
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)