Opening book details…
Can I read Cross-cultural Business Behavior : Marketing, Negotiating, Sourcing and Managing Across Cultures on EtoBox?
Cross-cultural Business Behavior : Marketing, Negotiating, Sourcing and Managing Across Cultures by Gesteland, Richard R. is a business book available to read on EtoBox.
What is Cross-cultural Business Behavior : Marketing, Negotiating, Sourcing and Managing Across Cultures about?
"This version has new and updated cases and a worldwide coverage that will be of high interest to everybody involved with cross-cultural matters whether as student, researcher or business visitor. This is the indispensable practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets."--BOOK JACKET
Who reads Cross-cultural Business Behavior : Marketing, Negotiating, Sourcing and Managing Across Cultures?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Gesteland, Richard R.
- Publisher
- Copenhagen Business School Press, 2002.
- Published
- 2002
- Language
- EN
- ISBN
- 9788763000932
- Category
- business
- Subjects
- Business, Marketing, Economics
- Rating
- 5 / 5 (1 ratings)
- Updated
- 2026-03-14
More by Gesteland, Richard R.
Browse all works by Gesteland, Richard R.
Similar books
- Managing Across Cultures — Susan C. Schneider and Jean-Louis Barsoux (1997)
- Marketing Across Cultures — Jean-Claude Usunier; Julie Anne Lee (2005)
- Managing Across Cultures: Issues And Perspectives; Ed. By Malcolm Warner — edited by Malcolm Warner and Pat Joynt (2002)
- Managing Cultural Differences:global Leadership Strategies For Cross-cultural Business Success Eighth Edition — Robert T. Moran Ph.D., Philip R. Harris, Sarah V. Moran MA (2011)
- International Management: Managing Across Borders and Cultures, Text and Cases : Managing Across Borders and Cultures, Text and Cases — Helen Deresky (2013)
- Saving Face in Business : Managing Cross-Cultural Interactions — Merkin.; Rebecca S Merkin; Ballenger (2018)