About this document

Behavioral Determinants in Social Marketing by AbdulrahmanHussain is a document available to read on EtoBox.

This document discusses behavioral theories and determinants that can influence behavior. It describes several models for understanding behavior, including levels of influence, stages of change, social learning/cognition, and diffusion of innovations. Key determinants of behavior discussed include knowledge, perceived risk, attitudes, perceived consequences, self-efficacy, social norms, intentions, and demographics. The document emphasizes applying these theories and determinants to understand target audien

Author

AbdulrahmanHussain

Language

EN