Can I read You Are The Brand : The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business on EtoBox?

You Are The Brand : The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by Mike Kim, Todd Herman is a business book available to read on EtoBox.

What is You Are The Brand : The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business about?

Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and i

Who reads You Are The Brand : The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business?

Author

Mike Kim, Todd Herman

Publisher

Morgan James Publishing

Published

2021

Language

EN

ISBN

9781631953484

Category

business

Subjects

Management, Marketing, Business

Rating

4.7 / 5 (338 ratings)

Updated

2026-03-14