Can I read Click Spam Prevention Model for On-Line Advertisement on EtoBox?

Click Spam Prevention Model for On-Line Advertisement by Zingirian, Nicola; Benini, Michele is a scholarly article available to read on EtoBox.

What is Click Spam Prevention Model for On-Line Advertisement about?

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.

Author

Zingirian, Nicola; Benini, Michele

Published

2018

Language

EN