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About this Business, Management and Accounting article
Malleable conjoint partworths: How the breadth of response scales alters price sensitivity by Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; Tang, Jane; Ülkümen, Gülden is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; Tang, Jane; Ülkümen, Gülden
- Publisher
- Elsevier Science; Wiley (John Wiley & Sons); John Wiley and Sons Inc.; Wiley (ISSN 1057-7408)
- Published
- 2013
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)