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The Long and the Short of It : A Guide to Finance and Investment for Normally Intelligent People Who Aren’t in the Industry by John Kay is a business book available to read on EtoBox.

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<p>The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. <i>The Long and the Short of It</i> provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own. <br>In this new, wholly updated edition of <i>The Long and the Short of It</i>, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it. <br><br> Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.</p>

Who reads The Long and the Short of It : A Guide to Finance and Investment for Normally Intelligent People Who Aren’t in the Industry?

Author

John Kay

Publisher

Profile Books Ltd

Published

2016

Language

EN

ISBN

9781781256770

Category

business

Subjects

Finance, Management, Economics

Rating

4.3 / 5 (288 ratings)

Updated

2026-03-14