About this document

Public Relations: Key to Startup Success by International Journal of Business Marketing and Management is a document available to read on EtoBox.

Purpose – The purpose of this research is to find out the contribution of Public relations to a successful startup business. The main objective of this research paper is to explore how the startup entrepreneurs in the UAE has identified the opportunities using public relations (PR) communication, to promote positive attitudes and behaviors towards the business. The study also attempts to create awareness among entrepreneurs in using the PR tools to build the business

Author

International Journal of Business Marketing and Management

Language

EN