About this document

Consumer Preferences for Dairy Products by Anindya Biswas is a document available to read on EtoBox.

The document discusses several studies on consumer preferences and behaviors related to dairy products: - Studies found that product quality, availability, and pricing are the top factors influencing consumer choice of dairy brands in India. Advertising and brand image had less impact. - Packaging color and design were found to influence cheese purchasing decisions in some countries before customers enter a store. - A study in Wales found low awareness of generic Welsh cheddar brands, despite it being

Author

Anindya Biswas

Language

EN