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Understanding Customer Value in Marketing by Denis Manole is a document available to read on EtoBox.

What is Understanding Customer Value in Marketing about?

The document discusses key concepts in marketing including defining marketing, different orientations companies can take toward the marketplace, and what can be marketed. It also outlines major trends influencing modern marketing such as the digital age, changing economic environments, sustainable practices, and the rise of non-profit marketing. Marketing is defined as the activity of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.

Author

Denis Manole

Language

EN