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What is Hotel Brand Experience and Loyalty Insights about?

This document summarizes a research article from the International Journal of Hospitality & Tourism Administration about investigating the impacts of hotel brand experience on brand loyalty, with a focus on the mediating role of brand positioning. The study examines how different hotel brand experiences can influence brand loyalty for customers and assesses the impact of brand positioning on loyalty. It also analyzes whether brand positioning mediates the relationship between brand experience and loyalty. T

Author

SPICE GODDESS

Language

EN