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Can I read Policy and Marketing Strategies for Digital Media on EtoBox?
Policy and Marketing Strategies for Digital Media by Yu-li Liu, Robert G. Picard is a nonfiction available to read on EtoBox.
What is Policy and Marketing Strategies for Digital Media about?
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Who reads Policy and Marketing Strategies for Digital Media?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Yu-li Liu, Robert G. Picard
- Publisher
- Routledge
- Published
- 2017
- Language
- EN
- ISBN
- 9781317744115
- Category
- nonfiction
- Subjects
- Marketing, Science, Computer Science
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