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What is IMC Media Selection Strategies Explained about?

The document discusses selecting media for an integrated marketing communications (IMC) plan. It covers the stages of an IMC plan including analyzing strategy, identifying the target audience, setting communication objectives, designing messages, selecting media mix, establishing budget, and measuring results. The document contrasts broadcasting media, which reaches a wide audience, versus narrowcasting media, which reaches a targeted subset. It also contrasts conventional media like print, TV, and billboar

Author

levybremondvalentin

Language

EN