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K-Means Cluster Analysis in R by mail.information0101 is a document available to read on EtoBox.
The document performs k-means clustering on customer transaction data to segment customers into distinct groups. It loads data, standardizes variables, determines optimal k by analyzing within-cluster sums of squares, runs k-means clustering with k=3 clusters, calculates cluster means, and visualizes the resulting clusters.
- Author
- mail.information0101
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- EN