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Business Policy and Strategic Management by Rahul Jain is a document available to read on EtoBox.
What is Business Policy and Strategic Management about?
The document discusses the history and concepts of business policy and strategic management. It traces the origins of strategic thinking back to ancient scholars like Chanakya and Sun Tzu. While business policy provides guidelines for routine operations, strategy involves decisions for non-routine situations. An effective policy is specific, clear, reliable, appropriate, simple, inclusive and flexible to guide an organization towards its goals.
- Author
- Rahul Jain
- Language
- EN