Can I read K-Means for Targeted Customer Segmentation on EtoBox?

K-Means for Targeted Customer Segmentation by Webmail FK Unand is a document available to read on EtoBox.

What is K-Means for Targeted Customer Segmentation about?

This document discusses applying the k-means clustering algorithm to perform customer segmentation for a retail business using customer data. The k-means algorithm is applied to a dataset containing the average monthly purchase amounts and average monthly visit frequencies for 100 customers. The algorithm identifies 4 distinct customer segments after several iterations with 95% accuracy: 1) high buyers with regular visits, 2) high buyers with irregular visits, 3) low buyers with regular visits, and 4) low b

Author

Webmail FK Unand

Language

EN