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What is Market Analysis and Promotion Strategies about?

The document contains a list of exercises related to marketing concepts such as decision-making for launching a new product, market share analysis, competitive forces, SWOT analysis, and more. The exercises ask the reader to analyze real cases of companies, identify macroeconomic variables, perform calculations on sales and cost data, and compare the implementation of products among competing supermarkets.

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ScribdTranslations

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EN