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Consumer Behavior in Delhi Grocery Retail by Saket jha is a document available to read on EtoBox.

What is Consumer Behavior in Delhi Grocery Retail about?

This research paper summarizes a study on consumer behavior towards grocery retailers in Delhi, India. The study examined what factors influence consumers in choosing organized versus unorganized retail outlets. A survey was conducted of 100 respondents in Delhi. The results found that the dominant age group of respondents was 20-29 years old, most were married, and family sizes ranged from 2-4 members to 4 or more. The study also found that demographic attributes like age, gender, education, and income did

Author
Saket jha
Language
EN

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